Inquiry Paradiams are an “explanatory matrix for any systematic investigation of phenomena” (Emig, 64), they are intended for individuals to discover the step-by-step process of a significant situation. The goal is to explain the why and create a response. McLuhan uses inquiry paradigms to discover the step-by-step process of how media or technology “works us over completely” (McLuhan, 26). McLuhan, does this by explaining how the use of media changes the environment, the individual, and society as a whole (McLuhan, 12,14, 16, 18, 20, 22, 24,26). Throughout, the book he stresses that media are extensions of the human faulty. These extensions such as the book and wheel change the environment so drastically eventually changing man and society; “the extension of any one sense alters the way we think and act-the way we perceive the world” (McLuhan, 148). McLuhan, also explains that progress starts out as invisible until a major event or a series of events forces society to take notice. Depending on what an individual elects to perceive can place limitations on actuality, this is called a governing gave; “a steady way of perceiving actuality” (Emig, 65). The type of governing gaze an individual has may determine how they interact with and form opinions on the positives and negative of technology.

Individuals will use rhetoric in order to express their opinions by interacting with technology. The three types of rhetoric an individual can use are, methodological, sociological, and ontological. Understanding the basics of these three types of rhetoric allows the class to think critical about the underlining response and message the writer wants the audience to receive and what is actually be written.

Side Note:

Fashion and technology?

You may or not be able to see but her earring is actually a phone.The male outfit actually uses solar energy to charge his phone. Is this just new to me?

Citations:

Kineticimagery. At Symbol in fishbowl.dreamstime.com. Retrieved from: http://www.dreamstime.com/royalty-free-stock-photo-symbol-fishbowl-image24560425

Lee, Su, Myung. Solar Cell Batteries and Human Energy Harvesting Technology. (2009). IT Times. Retrieved from:http://www.koreaittimes.com/story/5458/solar-cell-batteries-and-human-energy-harvesting-technology

Universitat Bielefeld. Cognitive Interaction Technology. Center of Excellence. (2011). Retrieved from:http://www.koreaittimes.com/story/5458/solar-cell-batteries-and-human-energy-harvesting-technology